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Walmart Marketplace Services: Sell Across the US

ADDAXART helps brands sell on Walmart Marketplace: application support, Seller Center setup, item setup and listing quality, pricing and Buy Box, Walmart Fulfillment Services (WFS), Sponsored Products and seller performance. With our team in Canada and India, we help eligible brands reach Walmart's US shoppers.

Seller CenterListing qualitySponsored ProductsWFS
54+brands servedsince 2015
8marketplaces managedIndia & global
1major US marketplaceWalmart.com
2015in e-commerce since10+ years

Walmart Marketplace approval and eligibility (such as US business requirements) are decided by Walmart.

KEY TAKEAWAYS

Walmart Seller Services at ADDAXART, in short

  • ADDAXART helps eligible brands sell on Walmart Marketplace: application support, Seller Center setup, item setup, pricing, WFS, Sponsored Products and performance.
  • Walmart reviews every seller application; eligibility rules, such as US business presence, depend on Walmart's current requirements.
  • We improve Listing Quality with complete attributes, images, rich content and competitive prices to win the Buy Box.
  • Walmart Fulfillment Services (WFS) can add fast delivery badges; we plan inbound shipments and costs.
  • Walmart management is quoted based on catalogue size and services, in your local currency.
THE BASICS

What do Walmart Marketplace services include?

Walmart Marketplace services help brands apply to and grow on Walmart.com by setting up Seller Center, creating high-quality item listings, pricing to win the Buy Box, planning fulfilment with WFS, running Sponsored Products and keeping seller performance strong.

Walmart is a curated marketplace with strict standards for pricing, shipping speed and listing quality. Competitive prices across the web and complete, accurate listings are key to visibility.

Good performance can earn the Pro Seller badge, and WFS can unlock fast-shipping tags that lift conversion.

WFSWalmart Fulfillment ServicesHover or tap to flip
WFS

Walmart stores and ships your orders, often with fast delivery tags.

Buy BoxBuy BoxHover or tap to flip
Buy Box

The main offer on a product page, won mostly through price and performance.

ProPro SellerHover or tap to flip
Pro

A badge for sellers meeting Walmart's performance standards.

What's included in our Walmart services

Everything you need to launch and grow on Walmart.

Application support

Help preparing your Walmart Marketplace application.

Seller Center setup

Account, tax, payments and shipping settings.

Item setup & listing quality

Attributes, titles, descriptions and images for Listing Quality.

Rich media content

Enhanced images, videos and comparison content.

Pricing & Buy Box

Competitive pricing strategy to win the Buy Box.

Walmart Fulfillment Services

WFS inbound planning and fulfilment setup.

Sponsored Products

Walmart Connect ad campaigns managed for ROAS.

Seller performance

On-time delivery, cancellations and returns monitored.

New

Multi-channel US growth

Walmart alongside Amazon.com, eBay and your own store.

How we grow your Walmart sales

A clear, step-by-step process, so you always know what we are doing and why.

01

Eligibility check

We review Walmart's requirements for your business.

02

Application

Application and documents prepared.

03

Setup

Seller Center, shipping and tax set up.

04

Items

Listings built for Listing Quality.

05

Ads & WFS

Sponsored Products and fulfilment launched.

06

Report & scale

Monthly sales, Buy Box and performance reports.

Walmart vs Amazon for US sales

Why many brands sell on both.

Walmart vs Amazon for US sales
Walmart MarketplaceAmazon.comBoth together
Seller accessApplication & approval requiredOpen registrationBoth
CompetitionFewer sellers per categoryHighly competitiveBalanced
FulfilmentWFS or self-fulfilledFBA or self-fulfilledBoth
AdsWalmart Connect Sponsored ProductsAmazon AdsBoth
Best forValue-focused US shoppersLargest US reachMaximum US reach

Online stores we've built

We build stores and also sell on marketplaces for our own fashion brands, so we know what works. See the full portfolio.

Categories we sell on Walmart

Categories we sell on Walmart.

Apparel & menswearHome & kitchenHome decorHealth & wellnessBeautyToysSports & outdoorsPet suppliesOffice suppliesElectronics accessories

Where we provide Walmart seller services

Walmart account management for sellers across India and abroad.

Walmart seller services in TorontoWalmart seller services in ReginaWalmart seller services in VancouverWalmart seller services in New YorkWalmart seller services in TexasWalmart seller services in CaliforniaWalmart seller services in FloridaWalmart seller services in New JerseyWalmart seller services in DelhiWalmart seller services in NoidaWalmart seller services in MumbaiWalmart seller services in JaipurWalmart seller services in SuratWalmart seller services in DubaiWalmart seller services in United Kingdom

Walmart management packages

Quoted based on catalogue size and services, in your local currency. See e-commerce packages.

Account setup & catalogue

Let's talkcustom quote

Eligibility check, application support, Seller Center setup and first items

Monthly account management

Let's talkcustom quote

Listings, pricing, WFS, performance and monthly reports

Ads management

Let's talkcustom quote

Sponsored Products campaigns with weekly optimisation

Billed once + applicable taxes

Why choose ADDAXART for Walmart

We sell online too

We build and run online stores for our own fashion brands.

Listings that rank

Keyword-rich titles, bullets and attributes for Walmart search.

In-house creative

Product photos, infographics and rich content by our designers.

Profitable ads

Campaigns managed for sales and return on ad spend.

Account health first

Policy-safe practices and regular health checks.

US + Canada team

Our Canada office understands North American buyers.

Ready to reach US shoppers on Walmart?

Share your products and current Walmart status. We will suggest the fastest way to grow your sales.

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Walmart seller glossary

Walmart terms explained simply.

Seller Center
Walmart's dashboard for marketplace sellers.
Listing Quality
Walmart's score for content, offer and ratings on your listings.
WFS
Walmart Fulfillment Services.
Buy Box
The main purchase offer on a product page.
Pro Seller
Walmart's badge for high-performing sellers.
Walmart Connect
Walmart's advertising platform, including Sponsored Products.

Walmart seller FAQs

What Walmart Marketplace services does ADDAXART offer?

Application support, Seller Center setup, item setup and Listing Quality, rich media, pricing and Buy Box strategy, Walmart Fulfillment Services, Sponsored Products and seller performance management.

Can anyone sell on Walmart Marketplace?

No. Walmart reviews every application, and eligibility rules such as US business presence and marketplace experience depend on Walmart's current requirements. We check your eligibility first.

Can Indian brands sell on Walmart?

It depends on Walmart's current eligibility rules. Many international brands sell through a US business entity; we review your options before you apply.

How much do Walmart Marketplace services cost?

They are quoted based on catalogue size and services, in your local currency. Walmart's fees and ad spend are paid to Walmart.

How do I win the Buy Box on Walmart?

Offer competitive prices (including versus other websites), fast and reliable shipping, good stock levels and strong seller performance.

What is Walmart Fulfillment Services?

WFS is Walmart's fulfilment programme where Walmart stores and ships your products, often adding fast-delivery tags.

Do you manage Walmart ads?

Yes. We manage Sponsored Products campaigns through Walmart Connect, optimised for return on ad spend.

How do I improve Listing Quality?

Complete all attributes, use several high-quality images, add rich content, keep prices competitive and maintain good ratings.

Can you manage Walmart and Amazon together?

Yes. We manage Walmart alongside Amazon.com, eBay and your own store for wider US reach.

Do you guarantee Walmart approval?

No. Approval is Walmart's decision, but we help you prepare a complete, strong application.

Mohd Adil
Reviewed by Mohd AdilFounder & Managing Director, ADDAXART · Last updated

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