ADDAXART helps fashion and lifestyle brands sell on Ajio, Reliance's fashion marketplace: onboarding support, premium catalogue and images, size charts, listings, pricing, returns and sale event planning. Ajio suits brand-led and premium fashion, and we help you present your range the way a fashion brand should.
Ajio onboarding is subject to Ajio's brand and category approval.
Ajio seller services help fashion brands get onboarded and grow on Ajio by preparing a premium catalogue with on-model images and size charts, optimising listings and attributes, managing pricing, inventory and returns, and planning for seasonal sale events.
Ajio shoppers expect a premium, brand-like experience. Consistent photography, rich product details and accurate sizing make your range stand out and reduce returns.
Selling on Ajio alongside Myntra and your own store helps fashion brands reach more shoppers while keeping a consistent brand image.
Ajio favours brands with a clear identity and quality range.
On-model images, detailed attributes and size charts.
Sale events where stock and pricing must be planned early.
Everything you need to launch and grow on Ajio.
Help preparing brand documents and category applications.
On-model and detail images to Ajio's guidelines.
Rich descriptions and fashion attributes for filters.
Accurate sizing and fit notes to cut returns.
Pricing strategy and sale participation.
Size-curve and seasonal stock planning.
Consistent brand look across your Ajio listings.
Quality, returns and policy metrics monitored.
Ajio, Myntra and your own store managed together.
A clear, step-by-step process, so you always know what we are doing and why.
Brand, range and price positioning reviewed.
Application and documents prepared.
Images, attributes and size charts.
Listings published and monitored.
Return reasons fixed, metrics tracked.
Sale planning and monthly reports.
Where Ajio fits for fashion brands.
| Ajio | Myntra | Amazon / Flipkart fashion | |
|---|---|---|---|
| Audience | Brand-conscious fashion shoppers | Trend and youth fashion | Mass audience |
| Onboarding | Approval-based | Approval-based | Open to most sellers |
| Presentation | Premium, curated | Curated, styled | Varies |
| Best for | Brand-led & premium ranges | Trend-led ranges | Wide reach |
We build stores and also sell on marketplaces for our own fashion brands, so we know what works. See the full portfolio.
Fashion and lifestyle categories we sell on Ajio.
Ajio account management for sellers across India.
Quoted based on catalogue size and services, in your local currency. See e-commerce packages.
Onboarding support, catalogue preparation and size charts
Listings, pricing, returns, inventory planning and monthly reports
Visibility and sale-event plans
We build and run online stores for our own fashion brands.
Keyword-rich titles, bullets and attributes for Ajio search.
Product photos, infographics and rich content by our designers.
Campaigns managed for sales and return on ad spend.
Policy-safe practices and regular health checks.
Your own store and marketplaces managed together.
Share your products and current Ajio status. We will suggest the fastest way to grow your sales.
Ajio terms explained simply.
Onboarding support, premium catalogue and images, listings and attributes, size charts, pricing and promotions, inventory planning, account health and sale planning.
Ajio onboards brands after reviewing their brand, range and quality, so approval is not guaranteed. We help you prepare a strong application.
They are quoted based on catalogue size and services, in your local currency. Ajio's fees are paid to Ajio.
Brand-led and premium fashion and lifestyle labels with a clear identity, quality products and good photography.
Accurate size charts, fit notes, true-colour on-model images and detailed attributes reduce returns.
Yes. We plan shoots and edit images to Ajio's guidelines, using your photos or a new shoot.
Yes. We manage both fashion marketplaces and your own store with consistent branding and synced inventory.
Yes. We plan stock by size, pricing and visibility ahead of seasonal sales.
Menswear, ethnic wear, womenswear, footwear, bags, watches, jewellery, activewear and more.
Ajio is India-focused, but we help international fashion brands plan their entry into Indian marketplaces.
