ADDAXART is a PPC agency that plans, builds and optimises pay-per-click campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn and Microsoft Ads, focused on leads, sales and return on ad spend. Our in-house creative team makes the ads and landing pages, and every campaign is tracked from click to conversion, for brands in India, the UAE, Canada and worldwide.
Platforms: Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, Microsoft Ads and Amazon Ads.
PPC (pay-per-click) is an online advertising model where you pay only when someone clicks your ad. It is used on Google search, YouTube, Facebook, Instagram, LinkedIn and marketplaces to bring targeted visitors to your website, WhatsApp or lead form quickly.
Good PPC is not about getting the most clicks; it is about getting the right clicks at a profitable cost. That needs the right keywords and audiences, strong creatives, a landing page that converts and accurate tracking.
PPC works best alongside SEO and social media: ads bring fast results while organic channels lower your overall cost per customer over time.
Ads where you pay per click, on search engines, social media, video and marketplaces.
Paying per 1,000 ad impressions, often used for brand awareness on Meta and YouTube.
Revenue earned for every unit spent on ads. The number that tells you if PPC is profitable.
Full-funnel paid advertising, from first impression to final sale.
Search campaigns for high-intent buyers and display ads for reach and remarketing.
Lead forms, sales and Click-to-WhatsApp campaigns with precise audience targeting.
Video campaigns that build awareness and drive action, with creatives from our animation team.
B2B campaigns that reach decision-makers by job title, industry and company size.
Product ads for online stores and marketplaces, managed for profitable sales.
Scroll-stopping images, reels, videos and headlines made by our in-house studio.
Fast, focused pages that match each ad and turn clicks into enquiries.
Google Tag Manager, Meta Pixel and Conversions API set up so every lead is counted.
Bring back visitors, cart abandoners and past customers with tailored ads.
A clear, step-by-step process, so you always know what we are doing and why.
We define your target cost per lead or ROAS and review past campaigns.
Research the searches, interests and lookalike audiences that convert.
Ads, reels and landing pages made and tested by our team.
GA4, Tag Manager, Pixel and CAPI configured before launch.
Bids, budgets, audiences and creatives refined every week.
Monthly ROAS and lead reports, then we scale what is profitable.
How managed PPC compares with a freelancer or boosting posts yourself.
| ADDAXART | Typical freelancer | Boosting posts yourself | |
|---|---|---|---|
| Platforms | Google, Meta, YouTube, LinkedIn, Microsoft, Amazon | Usually one | Facebook / Instagram only |
| Creatives | In-house images, reels, video & animation | Extra cost | Your own photos |
| Tracking | GA4, Pixel, Conversions API, calls & WhatsApp | Basic | Platform likes and reach |
| Targeting | Custom, lookalike and remarketing audiences | Varies | Basic interests |
| Optimisation | Weekly, based on cost per lead and ROAS | Varies | Rarely |
| Reporting | Monthly leads, sales & ROAS | Varies | None |
Real data from an ongoing ADDAXART SEO campaign. See more of our work.
Inland Tourways, a Delhi NCR travel company, started a 12-month SEO campaign with ADDAXART in July 2026. We published 105 location-specific landing pages for Gujarat, Dwarkadhish, Varanasi, Ayodhya and Mathura tours, cleaned up indexing (327 pages in the sitemap), and tracked every keyword in Google Search Console.
Google India, 19 Sep 2026; positions vary by location, device and time. *September month-to-date (till 19th). June shows traffic before the campaign began.
Lead generation, e-commerce sales and B2B campaigns for every kind of business.
Target one city, one country or many markets at once.
PPC management is included in these monthly packages. Ad spend is paid directly to the platforms. See all packages.
Google & Meta Ads management · on-page SEO · content strategy
Paid ads + funnel optimisation · full SEO · weekly strategy calls
Multi-platform or multi-country budgets, Shopping, PMax and LinkedIn
We optimise for cost per lead and ROAS, not cheap clicks.
Designers, video editors and animators make ads people stop for.
Pixel, Conversions API and GA4 so platforms learn from real conversions.
Google, Meta, YouTube, LinkedIn, Microsoft and Amazon under one team.
Campaigns run in your own ad accounts with full access.
Spend, leads, sales and ROAS in plain language.
Share your goals and budget. We will suggest the right platforms, creatives and a clear PPC plan.
Key paid advertising terms in plain words.
PPC (pay-per-click) is an online advertising model where you pay only when someone clicks your ad, used on Google, YouTube, Facebook, Instagram, LinkedIn and marketplaces to bring targeted visitors quickly.
ADDAXART manages Google Ads (Search, Display, Shopping, Performance Max, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, Microsoft (Bing) Ads and Amazon Ads.
PPC management is included in ADDAXART's Standard (USD 350/month) and Advanced (USD 450/month) packages, shown in your local currency. Ad spend is separate and paid directly to the platforms.
Google Ads reach people actively searching for your service, so they suit high-intent leads. Meta Ads reach people by interests and behaviour, so they suit visual products, offers and brand building. Many businesses use both.
PPC ads can bring clicks and enquiries within days of launch. Results usually improve over the first 4 to 8 weeks as campaigns learn and we optimise.
It depends on your margins and industry. A profitable ROAS is one where ad revenue covers ad spend and product costs with profit left over; we set a target ROAS with you before launch.
Yes. Our in-house team creates ad copy, images, carousels, reels, videos and animations, and you approve them before they go live.
Yes. We run Meta Click-to-WhatsApp campaigns that open a WhatsApp chat with your business, and can connect them to our WhatsApp marketing platform.
Yes. Campaigns run in your own Google Ads and Meta Business accounts, and you keep full access to your data.
Yes. ADDAXART runs PPC campaigns for businesses in India, the UAE, Canada, the US, the UK and worldwide.
We set up GA4, Google Tag Manager, Meta Pixel, Conversions API and call and WhatsApp tracking, and report leads, sales, cost per lead and ROAS every month.
PPC buys instant visibility through ads you pay for per click, while SEO earns free organic rankings over time. PPC is fast and flexible; SEO keeps working without ad spend.
