ADDAXART manages search engine marketing (SEM) on Google Ads and Microsoft Advertising (Bing), so your business appears at the top of search results the moment customers search for what you sell. We combine paid search with SEO for brands in India, the UAE, Canada and worldwide, and focus every campaign on leads, sales and return on ad spend.
Organic ranking figure from ADDAXART's SEO campaign for Inland Tourways (Google India, 19 Sep 2026). SEM combines paid search with SEO.
SEM (search engine marketing) is promoting your business on search engines like Google and Bing, mainly through paid search ads that appear at the top of results when people search for your products or services. You pay only when someone clicks.
In a wider sense, SEM also includes SEO, because both aim to win visibility on search engines. Paid search gives you instant, controllable traffic; SEO builds free traffic over time. Together they cover the whole search results page.
Today search ads also appear around AI-powered results, so strong ad copy, landing pages and conversion tracking matter more than ever.
Winning visibility on search engines, mainly with paid search ads on Google and Bing, often combined with SEO.
Earning free, organic rankings by improving your website, content and authority. Slower, but long-lasting.
An ad model where you pay each time someone clicks. Used in search, shopping, display and social ads.
Everything your paid search campaigns need to win clicks that turn into customers.
High-intent keywords, negative keywords and competitor analysis before you spend a rupee or dollar.
Well-structured search campaigns that appear at the top of Google for the right searches.
Reach extra searchers on Bing, Yahoo and Microsoft Copilot, often at a lower cost per click.
Product ads and AI-powered Performance Max campaigns for e-commerce stores.
Compelling headlines, descriptions, sitelinks, callouts and call assets that lift click-through rates.
Fast, focused landing pages that turn clicks into enquiries, built by our web team when needed.
Google Analytics 4, Google Tag Manager, call and WhatsApp tracking, so you know exactly what works.
Smart bidding, schedules and budgets tuned every week to lower cost per lead.
Re-engage people who visited your site when they search again, at the moment they are ready to buy.
A clear, step-by-step process, so you always know what we are doing and why.
We review your account (if any), competitors and the keywords your buyers use.
Tightly themed campaigns and ad groups, with clear budgets per goal.
Ad copy, assets and landing page fixes that match each search.
Conversions, calls, forms and WhatsApp clicks tracked in GA4 and Google Ads.
Daily checks, weekly bid and keyword changes, A/B tests on ads.
Monthly report on leads, cost per lead and ROAS, then we scale winners.
How managed SEM compares with hiring a freelancer or running Google Ads yourself.
| ADDAXART | Typical freelancer | Doing it yourself | |
|---|---|---|---|
| Keyword & competitor research | Full research with negative keywords | Basic | Trial and error |
| Conversion tracking | GA4, tag manager, calls & WhatsApp | Sometimes | Often missing |
| Ad creatives & landing pages | In-house copy, design and web team | Copy only | Your time |
| Optimisation | Weekly bids, keywords and A/B tests | Varies | Occasional |
| SEO alignment | Paid and organic planned together | Rarely | Rarely |
| Reporting | Monthly leads, cost per lead & ROAS | Varies | Google Ads dashboard only |
Real data from an ongoing ADDAXART SEO campaign. See more of our work.
Inland Tourways, a Delhi NCR travel company, started a 12-month SEO campaign with ADDAXART in July 2026. We published 105 location-specific landing pages for Gujarat, Dwarkadhish, Varanasi, Ayodhya and Mathura tours, cleaned up indexing (327 pages in the sitemap), and tracked every keyword in Google Search Console.
Google India, 19 Sep 2026; positions vary by location, device and time. *September month-to-date (till 19th). June shows traffic before the campaign began.
Paid search for local businesses, e-commerce stores and B2B companies.
Target your city, your country or several markets at once.
Google and Meta ads management is included in these monthly packages. Ad spend is paid directly to the platforms. See all packages.
Google & Meta Ads management · on-page SEO · content strategy
Paid ads + funnel optimisation · full SEO · weekly strategy calls
Large or multi-country budgets, Shopping and Performance Max
We optimise for enquiries, sales and ROAS, not vanity clicks.
SEM and SEO planned as one, so you win more of the results page.
Every form, call and WhatsApp click tracked, so budget goes where it works.
Ad copy, landing pages and designs by our own team.
Campaigns run in your own Google Ads account, with full transparency.
Campaigns for one city or many countries, in your currency.
Share your website and goals. We will suggest keywords, budget and a clear SEM plan to bring you leads fast.
Key paid search terms you will see in your reports.
SEM (search engine marketing) is promoting a business on search engines like Google and Bing, mainly through paid search ads that appear at the top of results. You pay only when someone clicks.
SEM usually means paid search ads that bring instant visibility, while SEO earns free organic rankings over time. SEM is fast and controllable; SEO is slower but long-lasting. The best results come from using both.
PPC is a pricing model where you pay per click, used in search, shopping, display and social ads. SEM focuses on search engines and often combines paid search (PPC) with SEO.
Google and Meta ads management is included in ADDAXART's Standard (USD 350/month) and Advanced (USD 450/month) packages, shown in your local currency. Your ad budget is separate and paid directly to Google or Microsoft.
It depends on your industry, location and goals. We usually start with a test budget, measure cost per lead, and then scale the campaigns that bring profitable results.
Search ads can start bringing clicks and enquiries within a few days of launch. Performance usually improves over the first 4 to 8 weeks as we optimise keywords, bids and ads.
Yes. We run Microsoft Advertising campaigns that reach searchers on Bing, Yahoo and Microsoft Copilot, often at a lower cost per click than Google.
Yes. Campaigns run in your own Google Ads account, and you keep full access to your data and history.
Yes. We set up Google Analytics 4, Google Tag Manager and conversion tracking for forms, calls and WhatsApp clicks before campaigns go live.
Yes. We set up product feeds, Google Merchant Center, Shopping and Performance Max campaigns for e-commerce stores.
Yes. ADDAXART manages search campaigns for businesses in India, the UAE, Canada, the US, the UK and worldwide.
We track conversions, cost per lead, conversion rate, return on ad spend and revenue, and report them every month.
