ADDAXART's social media optimisation (SMO) service sets up and improves your Instagram, Facebook, LinkedIn, YouTube and other profiles so they are easy to find, look professional and turn visitors into followers, enquiries and sales. We optimise names, bios, highlights, links, keywords and visuals for brands in India, the UAE, Canada and worldwide.
SMO is included in our social media packages and is also available as a one-time profile setup.
Social media optimisation (SMO) is the process of improving your social media profiles and content so they are easier to find in search, look trustworthy and convert visitors into followers, enquiries and customers.
Your profile is often the first thing a customer checks before buying. A clear name with keywords, a bio that says what you do and where, branded highlights, a working link and a direct WhatsApp or call button can make the difference between a follow and a lost lead.
Consistent profiles across platforms also help Google and AI tools like ChatGPT connect your social accounts to your website and business, which strengthens your brand as an entity.
Improving profiles, bios, highlights, links and hashtags so your pages are found and convert.
Ongoing content, community and paid campaigns that grow your audience.
Ranking your website on Google. Optimised social profiles support your SEO and brand searches.
Every detail of your social presence, set up to be found and trusted.
We review every profile for visibility, trust and conversion gaps.
Searchable names and handles with the keywords customers use.
A clear bio that says what you do, where, and what to do next.
Branded highlight covers and pinned posts for offers, reviews and FAQs.
Link in bio, WhatsApp, call, email and shop buttons set up correctly.
Consistent profile pictures, covers and visual style across platforms.
Researched hashtag sets and keyword captions for discovery.
Business accounts, Meta Business Suite, shops and catalogues configured.
Same name, details and links everywhere, so Google and AI tools trust your brand.
A clear, step-by-step process, so you always know what we are doing and why.
We score every profile for discoverability, trust and conversion.
Find the terms your customers search and how to describe you.
Names, bios, CTAs and links rewritten and approved by you.
Profile pictures, covers and highlight icons designed in your brand.
Shops, catalogues, buttons and messaging set up and tested.
Regular checks so profiles stay updated with offers and news.
What changes when your social profiles are professionally optimised.
| Optimised by ADDAXART | Unoptimised profile | DIY quick setup | |
|---|---|---|---|
| Discoverability | Keyword-rich name, bio & hashtags | Hard to find | Basic |
| First impression | Branded visuals & highlights | Inconsistent | Templates |
| Clear call to action | Shop, WhatsApp & call buttons | Missing | Sometimes |
| Trust signals | Reviews, FAQs & offers pinned | None | Few |
| Consistency across platforms | Same details everywhere | Mixed | Partial |
| AI & search visibility | Supports brand searches and GEO | Weak | Limited |
Real data from an ongoing ADDAXART SEO campaign. See more of our work.
Inland Tourways, a Delhi NCR travel company, started a 12-month SEO campaign with ADDAXART in July 2026. We published 105 location-specific landing pages for Gujarat, Dwarkadhish, Varanasi, Ayodhya and Mathura tours, cleaned up indexing (327 pages in the sitemap), and tracked every keyword in Google Search Console.
Google India, 19 Sep 2026; positions vary by location, device and time. *September month-to-date (till 19th). June shows traffic before the campaign began.
From fashion labels to clinics, schools and real estate.
Social media optimisation for businesses everywhere, from our teams in India, Dubai and Canada.
Monthly social media packages with profile optimisation, shown in your local currency. See all packages.
2 platforms · profile setup · 20 posts/reels a month
3 platforms · full SMO · 25 posts + reels · ads
All platforms · full SMO · 30 posts + reels · funnels
One-time SMO setup or multi-brand accounts
Names and bios written around what customers actually search.
Highlight icons, covers and visuals made by our design team.
Every profile has a clear next step: shop, WhatsApp or call.
Consistent details that help Google and AI tools trust your brand.
Instagram, Facebook, LinkedIn, YouTube, X and Pinterest.
All copy and designs shared for approval before changes go live.
Share your social links. We will review your profiles and show you exactly what to fix to get more followers and enquiries.
Social profile terms explained simply.
Social media optimisation (SMO) is improving your social media profiles and content so they are easier to find in search, look trustworthy and convert visitors into followers, enquiries and customers.
SMO improves your profiles (names, bios, highlights, links, keywords and visuals), while SMM is the ongoing content, community and advertising that grows your audience. Both work best together.
We optimise Instagram, Facebook, LinkedIn, YouTube, X (Twitter) and Pinterest profiles, plus Meta Business Suite, shops and catalogues.
SMO is included in ADDAXART's social media packages from USD 250 a month, shown in your local currency. One-time profile optimisation is also available as a custom quote.
Yes. Optimised, consistent social profiles often rank for brand searches on Google, send traffic to your website and help search engines and AI tools confirm your business details.
Yes. Consistent names, descriptions and links across platforms help AI tools understand your brand as one trusted entity, which supports generative engine optimisation (GEO).
Most profile optimisation is completed within 1 to 2 weeks, depending on the number of platforms and design work needed.
Only if it helps and you approve it. We usually keep your existing handle and improve the display name, bio and keywords instead, to avoid confusing current followers.
Yes. Our design team creates branded highlight covers, profile pictures and cover images to match your brand.
Yes. We set up Meta Business Suite, product catalogues and shops so customers can browse and buy from your profiles.
Yes. ADDAXART optimises social profiles for businesses in India, the UAE, Canada, the US, the UK and worldwide.
We track profile visits, follower growth, link clicks, button taps (call, WhatsApp, email) and messages before and after optimisation.
